If you are searching for the very best market and keyword research tool to support your web business then I am going to make the assumption that you simply understand the significance of keyword research, deciding on the most relevant keywords which may have low competition and a high quantity of searches.
Having said that, let’s proceed to my Long-tail Pro review where we shall be investigating the efficiency and effectiveness of this tool in 2016. I is likewise comparing the functions & functionality of Long tail pro alongside other industry recognized niche research tools.
However, who am I and how am I eligible to make such bold statements & conclude what exactly is and what exactly is not the ideal keyword research tool currently available on the market?
I’ve been using keyword research tools, such as Long Tail Pro since I began my blogging journey over 8 in the past and definately will continue to do this for your near future, market and keyword research tools offer unparalleled functionality that acts as both time savers & a gold mine for finding low hanging fruit for first time & established websites.
With all the introduction out of the way, let’s get into the nitty-gritty of Long Tail Pro!
Long Tail Pro is an Adobe Air desktop based application that utilizes the Google Keyword Tool to pull through keyword data with regards to a specific sub-set of keywords that this user has an interest in analyzing.
Using seed keywords (approximately 10,000) you can quickly build out an extremely relevant listing of related keywords which will be displayed alongside their monthly 86devkpky volume, the standard Adwords CPC, advertiser competition & lastly the Long-tail Pro keyword competition metric (only accessible to platinum users).
Long-tail Pro allows you to quickly, efficiently and effectively create highly relevant keyword lists based upon singular or multiple seed keywords. With this particular data after that you can analyse each keyword by its search volume or higher importantly Long-tail Pro’s keyword competition metric.
Precisely what is LTP’s Keyword Competition metric?
Possibly the best, definitely one of the most unique feature of Long Tail Pro is it’s ability to create a ‘keyword competition’ metric which determines the degree of difficulty a keyword has.
Similarly to how Moz Keyword Analysis tool works, LTP analyses the patient keywords top 10 search engine results displaying and making use of in their calculation the next metrics:
Once calculated Long-tail Pro will produce a keyword competitiveness result which range from – 100, with 1 being the best to position for and 100 being extremely hard. However, during my experience the majority of cases keyword competition scores range between 10 – 55.
What exactly is a good Keyword Competition score?
If you choose to try Long-tail Pro, i do recommend seeking keywords having a keyword competition metric of lower than 25 for first time websites, and up to 40 for established websites if you are looking for fairly quick wins.
Is definitely the keyword competition metric available to all LTP customers?
Unfortunately not, to gain access to the Keyword Competition metric you must have a monthly subscription to Long Tail Pro this costs $17 a month.
Long-tail Pro isn’t the only tool using a unique keyword competition metric…
Thus far, we certainly have introduced Long Tail Pro & discussed it’s unique feature the ‘Keyword Competition’ metric, however Long-tail Pro is not the sole market and keyword research tool which includes it’s own unique competition metric. Moz have developed their particular metric that is certainly simply called “Keyword Difficulty”. This can be a percentage-based metric, the greater percentage the metric is definitely the harder it can be to rank for.
When we were to simply compare the keyword competition metrics of both Moz & Long-tail Pro, I’d say within my experience that LTP’s metric continues to be more reliable. However, a keyword research tool cannot just be reviewed about this one metric, to provide an unbiased article on Long Tail Pro we should dig deeper within the usability of your tool.
Since we mentioned before, to create a set of keywords you just need to add one or maybe more seed keywords and click generate keywords, it’s that easy. There are some different features also you can use, including importing a summary of seed keywords from an external source as well as filtering the outcomes by variety of words inside the query, average CPC & variety of searches.
When you have clicked generate, Long-tail Pro usually takes between 1-3 minutes to product the keyword list, however this is dependent upon the kind of seed keywords you are adding and also the scale of the results. Right after the results have already been delivered, the data available is basically a nicely presented version of Google keyword planner, the only difference is if you possess the monthly subscription then you could also calculate the average person keywords LTP competition metric.
However, to conclude this element of Long Tail Pro; whilst having data nicely laid out, the ability to add keywords to your favorite tab and delete irrelevant keywords is not any appealing factor over using the Google keyword planner or simply exporting data in to an Excel sheet and making use of your very own filters/formulas handy select the most relevant, highly searched keywords.
The biggest good thing about Long Tail Pro’s niche research feature is definitely the ‘keyword competitor’ metric and unfortunately as that may be not available for all those Long Tail Pro users I have to provide the keyword research feature of LTP a 5/10.
This is definitely one of better attributes of Long Tail Pro, letting you analyse the top 10 search engine results for anyone keyword. By calculating the competitiveness of a keyword, you are given various results, since we discussed above these are:
Google Page Rank
These are typically all very helpful data points to work with when determining the competitiveness of any keyword. This feature collects and compiles the suggestions above data in an exceedingly straightforward table structure.
As a standalone feature, it doesn’t give you a large enough advantage over any kind of it’s market competitors however once again, if you purchased the monthly subscription you would probably not only access the data above but also have a keyword competition metric for your keyword that you were analyzing.
Overall, similarly towards the keyword analysis feature to completely be of the significant help the competitor analysis tool needs to have the keyword competition metric. Minus the KC metric, Long-tail Pro’s competitor analysis feature definitely has a time saving element to it, but it’s not useful enough.
This brings us through to our last feature in our Long Tail Pro review, the rank checker which we have not previously referred to. For anyone who is acquainted with SEO, you would probably realize that having a tool to check rankings of the website for it’s target keywords each and every day is crucial. Well, Long Tail Pro delivers a feature that will do just that.
Long-tail Pro: Rank Checker Feature
For anyone informed about rank checking tools, Long Tail Pro is probably not the first tool you would probably associate using this process. However, Long-tail Pro has an in-built feature letting you do just that, which definitely is useful!
Very easy, you add the domain URL & keyword, as well as the country for which you are attempting to rank for. Next, click on check rank.
Once the results happen to be compiled you will notice the position number appear to your website along with the target keyword within Google, Yahoo & Bing.
And that’s that, it’s a very simple feature but that doesn’t stop it from as being a very helpful feature and indeed a nice added touch towards the long tail pro offering.
Thus far, we have introduced Long-tail Pro, explained the interior workings of their keyword competitor metric & explained it’s 3 core features. However, what we should have yet to accomplish is talk about it’s negatives so let’s achieve that now!
Long-tail Pro: Issues
I will be blunt here, within the many years I have been using Long Tail Pro I actually have yet to discover an update that has actually had any significant (if any) changes to it’s functionality or maybe the interface. We have also yet to discover a strategy to its biggest problem that we have and still do experience very frequently and that is the inability for very long Tail Pro to consistently bring back data.
Unfortunately, after many e-mails back and fourth together with the Long-tail Pro support team I still experience a challenge where I will produce a new campaign or try and dig further straight into an already established data set with new seed keywords as well as the keyword analysis feature will demonstrate the load box but just do nothing.
This really is one of their biggest problems for me and whilst it doesn’t stop me by using Long Tail Pro it can cause lots of unnecessary frustration.
To tell the truth though, aside from the issue I just discussed there really is not one other troubles with Long Tail Pro, the way it is. Of course I could list several features I’d love to see in Long Tail Pro nevertheless i won’t.
Well, the identical might be said for everything I own, the Macbook Pro I am currently using to run Microsoft’s Office for Mac, the term document I am currently using to create this post or even the CMS system I am going to later be utilising to upload and publish the content. There exists hardly any in life that is certainly perfect, but for market and keyword research Long Tail pro does a great job.
Let’s set out to wrap things up, I’ve covered from the main highlights of Long Tail Pro, the primary issues I actually have familiar with Long Tail Pro and from now on I will summarize who seems to be the intended user of Long-tail Pro, the reasons you would want give it a go and how you get nothing to lose in doing so.
Who should purchase Long Tail Pro?
Firstly, if you have a proven website and you would like new content ideas, ways of driving more organic traffic then try Long Tail Pro.
Secondly, if you are looking to construct a brand new website, whether there is a topic idea or perhaps not, try adding a couple of seed keywords directly into Long-tail Pro and discover what results you receive. Uncertain what to start with, then look around the room you happen to be in, take into account the topics that interest you most, consider the things you are most keen about, niches you may have run into, products you have encounter, news you have learn about and after that put some seed keywords together and click go!
Thirdly, in case you are an online advertiser then Long Tail Pro comes in handy when attempting to tug together a data list of keywords to buy.
Basically, in the event you currently spend lots of time doing market and keyword research within the Google Keyword Planner, then try Long Tail Pro. When you haven’t even got that far, then stop and attempt Long-tail Pro prior to have even used the Google Keyword Planner.
Have you thought about the alternatives?
It seems I am just letting you know to use Long-tail Pro, without even taking into consideration the alternatives available on the market.
Why, would I urge one to try Long Tail Pro without considering the alternatives?
Well, as you have nothing at all to get rid of, simple.
Long Tail Pro features a 10-day free trial version; with absolutely no requirement for credit card details, meaning even if you ignore it, you won’t be charged!
In the event you got this far down my Long Tail Pro review then I urge you, actually no I command anyone to go and check out Long-tail Pro, and after your day an evaluation is simply one person’s opinion.
Go and look those out also, each of them come with some form of free trial and therefore are worth testing, there is absolutely no one tool fits all solution here. The alternatives are:
Moz – 30-day trial offer, after entering credit card details but you get reminded ahead of the trial expires.
Note: Moz doesn’t actually serve as a Market and keyword research tool, but alternatively it can be used with either Long Tail Pro or Google Keyword Planner to help determine the competitiveness of any single keyword & analyse the most notable 10 results, along with analyzing the competitions website and finally tracking your target keyword rankings.
SEM Rush – SEMRush currently offer a 14 Day Free Trial Offer when you sign-up via this website. SEMRush will then be $69.95 a month with regard to their basic package>> Sign Up to SEMRush << still undecided then read my review of SEMRush.
Note: Similarly to Moz, this doesn’t actually provide additional keywords based on seed keywords that you enter, but instead it is a massively beneficial tool for competitor analysis & keyword analysis.
Authority Metrics – this can be a new tool towards the niche research market, and acts comparable to Long-tail Pro. This has been made by a few the guys from No Hat Digital and it is worth considering. Fortunately, your money is included from a 30-day money-back guarantee, supplying you with sufficient time to analyze the tool and it’s features and functionality.
Good question, it’s one thing to recommend tools if your not using them then that’s a bit silly isn’t it?
Well, I am just actually using Long Tail Pro, ahrefs, SEM Rush & SERPwoo as convenient as it may sound. In addition to that, I also use Google Keyword Planner, and so i use them altogether, like a combined effort for the greatest keywords, analyse the SERPs and be aware of the overall market scope.
Allow me to wrap this up, as this is starting out turn straight into a monster piece, to conclude I really do enjoy using Long-tail Pro, it’s keyword competition metric is quite useful and has helped me to cut out a large number of keywords previously and yet does today. Should you be looking for an affordable answer to your niche research then I’d definitely recommend Long Tail Pro on the rest, as it’s far more affordable.